Leadership Team
With over 1OO years of combined experience, we've got a well-seasoned team at the helm, and they are ready to work hard to empower your organization.

Peter Aiken

Founding Director

Dr. Peter Aiken is an acknowledged Data Management (DM) authority. He is an Associate Professor of Information Systems at Virginia Commonwealth University (VCU), past President of the International Data Management Association (DAMA-I) and Associate Director of the MIT-based International Society of Chief Data Officers. As a practicing data consultant, professor, author, and researcher, he has studied Data Management for more than 30 years.  International recognition has come from assisting more than 150 organizations in 30 countries. He is a dynamic presence at events and author of 10 books and multiple publications, including his latest on Data Strategy. Peter also hosts the longest-running and most successful webinar series dedicated to Data Management (hosted by dataversity.net). He has been interviewed by publications including USA Today, the Christian Science Monitor, the Richmond Times-Dispatch, Compliance Week, Federal Computer Week, and NextGov.
In 1999 (before Google, before data was “big”, and before data was a “science”), he founded Data Blueprint, a consulting firm that has helped organizations leverage data for profit, process improvement, competitive advantage, and operational efficiencies. Peter wrote the first book on Chief Data Officers (CDO), crystallizing the case for data leadership in organizations desiring to become more data-centric. He also wrote the first book on how to monetize data for-profit and social good as well as the first book on modern strategic data thinking. 


Ed Gooding


Before joining Data Blueprint, Ed was co-founder and principal in Firebird Staffing Solutions.  FSS started providing staffing services to clients from Charlotte, NC to Baltimore, MD, in 2014. In 1983, Ed co-founded, owned and served as President of The Merge Computer Group in Richmond, Virginia.  Merge closed its doors at the end of 2013.  The company provided Information Technology consulting and staff augmentation services, application development solutions, and usability consulting services to clients in the Mid-Atlantic region.

In 1979, Ed founded his first company from which he provided personal I.T. consulting services to large corporate clients that included A. H. Robins Pharmaceuticals, Best Products, Reynolds Metals, and different divisions of the Virginia State Corporation Commission. Ed has also been involved with Virginia Commonwealth University since 2003 in a variety of ways.  He has been teaching in the School of Business Executive M.S. in I.T. (FTEMS/EMSIS) program since 2008, serves on the curriculum advisory committee and has collaborated with VCU on business ventures.



V.P. OF Business SuCCESS

Michael Ulrey has been promoted to Vice President of Business Success at Data Blueprint. In this role, Michael is responsible for the systems and processes that enable Data Blueprint to operate in a manner that allows us to deliver the highest value products and services to our clients at a compelling price-point. To accomplish this, Michael works with the President, Ed Gooding, to set and execute on the organizational vision and operating strategy.  

Michael’s extensive background in consulting and data management, combined with a high level of business acumen, makes him an integral part of enabling the company’s operational and business success well into the future. As VP of Business Success, Michael works to balance all aspects of operating a business to reach our stated goal - unlocking business value for our clients. Aligning individual staff goals and expectations, driving a culture of innovation and diversity, anchoring company ethics in sincerity and integrity, re-evaluating and refining business processes, and exemplifying continuous learning and entrepreneurship are some of the efforts Michael strives to master. 

Michael has an MBA from Virginia Commonwealth University. His BS from Austin Peay State  University is in Environmental Geography with a concentration in Spatial Analysis & Modeling. Michael is also a PMI Project Management Professional (PMP) and DAMA-I Certified Data Management Professional (CDMP). 




Mark Molnar has been promoted to Vice President of Customer Experience at Data Blueprint. In this role, Mark handles ensuring our clients get the most value out of our consulting service and expertise. To do this, our engagement teams are made up of the right people with the right expertise working in harmony with each other and our client partners. This means ensuring that what we do for our clients results in tangible results. It means delivering value that meets expectations. Data is central to most every function within an organization. Improving data management capabilities almost invariably is a disruptive experience. A key part of Mark’s role is helping teams most effectively respond to these kinds of disruptions. At the end of the day, it’s about having everyone “on the same page”. Having a common understanding of what success means for an engagement and how to achieve it.   

Mark's approach to data management solutions is both pragmatic and holistically structured. This comes from many years of experience with the creation, management, and optimization of organization’s data assets. He sees that the speed of business is driving digital transformation. This demands data management strategies, processes, and tools that enable digital business. But getting to that future state will not be simple or easy. It requires a combination of structure and pragmatism. That enables organizations to achieve their digital vision. Excessive structure is stifling. Excessive pragmatism is directionless. Having a shared understanding of how these forces will be balanced is essential to project success. It is through active listening that the insights and understanding necessary for project success are achieved.   

Mark has a Master of Science in Management of Information Technology from the University of Virginia. His bachelor’s degree in Applied Math & Computer Science is from St. Edwards University. Mark is also a PMI Project Management Professional (PMP).