Why should business leaders care about data and why should they care about having a business strategy that draws on data-centric tenants? I don’t mean this rhetorically; I mean really, why should they care? If you are reading this and you are responsible for an operational front-line process, a manager for an operational area or a leader of a business unit or division, you have probably started to think about this question out of necessity. If you are reading this and you work in technology, you may have been hoping for the day when your business partners start to consider questions like this.
“Data is the most powerful yet underutilized and poorly managed asset in business today.”
While you can read this on our website, it really is THE mantra and our reason for being at Data Blueprint: “We believe that data is the most powerful yet underutilized and poorly managed asset in business today.” Period. While this statement makes a straightforward presumption about data’s pent-up value going untapped, let me provide further insight on what this really means to us at Data Blueprint.