by Peter Aiken and Todd Harbour

It is important that organizations obtain specific, quantifiable value at various points on the path to realizing their data strategies. These take the form of value statements, which must be explicitly enumerated and shared across the organization. Otherwise, the entire effort could easily lose resources and attention to other, more visible initiatives. Before organizations can begin developing data strategies, it is necessary to understand data strategy’s role relative to the organization’s business strategy. To that end, this chapter from Data Strategy and the Enterprise Data Executive answers three basic questions.

  1. What is strategy?

  2. What is a data strategy?

  3. How do they work together?

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Data Strategy Supports Organizational Strategy