Service: Data Mining for Affinity Sales
Industry: Commercial; Retail
BUSINESS CASE
This leading consumer electronics retailer identified an opportunity to significantly increase revenue through add-on sales to its web customers. Currently, consumers spent millions of dollars with other retailers on batteries to power purchases made on this client’s website. Data Blueprint was engaged to capitalize on this opportunity by designing a solution that allows our client to offer batteries as add-ons to web purchases.
SOLUTION
Data Blueprint developed text-parsing to identify batteries and other add-in products to be offered when customers purchase products.
TECHNICAL ENVIRONMENT
- Custom developed utilities (please contact us for more information)
RESULTS
Among the many benefits that this client realized from Data Blueprint’s solution were:
- Huge increase in sales of high margin add-on products
- Solution can be scaled to other products
- Concept similar to “Would you like fries with that burger?”