Client: RadioShack
Service: Data Mining, Software Development
Industry: Commercial; Retail
Business Case
RadioShack identified an opportunity to significantly increase revenue through add-on sales to its web customers. Currently, consumers spent millions of dollars with other retailers on batteries to power purchases made on radioshack.com. Data Blueprint was engaged to capitalize on this opportunity by designing a solution that allows RadioShack to offer batteries as add-ons to web purchases.
Solution
Data Blueprint developed text-parsing software to identify batteries and other add-on products to be offered when customers purchase products.
Technical Environment
- Custom developed utilities (please contact us for details)
Results
The many benefits that Radioshack realized from Data Blueprint’s solution include:
- Huge increase in sales of high margin add-on products
- A solution can be scaled to other products
- Concept similar to “Would you like fries with that burger?”
